Project Perks Blog
The Home Improvement Growth Blog
Actionable marketing advice, local SEO strategies, and automated growth tips built exclusively for home improvement companies.
Growth Why Video Ads Often Outperform Photo Ads on Meta for Contractors
Most contractors do not have an ad problem. They have an attention problem. You can have great project photos, a decent offer, and a...
Read More PPC The Google Ads Audit Every Home Improvement Company Should Run Monthly
If you're like most home improvement business owners, you probably check your Google Ads account by scanning a few key numbers: Total spend Number...
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Growth Why Local Search & SEO Is The New “Make Or Break” For Home Renovation Shops
A lot of home renovation shops do solid work and still struggle to grow. Not because the work is bad. Not because there is...
Read More Growth How Much Should a Home Improvement Company Spend on Meta Ads?
The question we get asked the most is “What is the right budget to put into Meta ads? Five hundred a month? Two thousand?...
Read More PPC Before-and-After Posts: The Content That Sells Itself
In home remodeling, trust is everything. And there is one type of post that stops a homeowner mid-scroll and does the selling for you,...
Read More PPC Understanding the Conversion Funnel in Digital Marketing for Countertop Shops
In the fast-paced and ever-evolving world of digital marketing, businesses, including countertop shops, must stay on top of their game to remain competitive and...
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PPC The Significance of Digital Marketing for Countertop Shops
In today's rapidly evolving digital landscape, businesses across various industries are recognizing the importance of a strong online presence. Countertop shops, offering a range...
Read More Tools Easy Tip To Help You Get More Google Reviews For Your Countertop Company
You want more Google reviews for completed countertop projects but they aren't easy to get! We hear this very often. You need to create...
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Tools How To Do Virtual K&B Estimates
Times are tricky at the moment with COVID-19 as a K&B remodeler or countertop company. My clients are still getting leads but some homeowners...
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